Blog marketing is one of the highly crucial factors in running a successful blog. It is a matter of time before a blog gets popular. And this time depends on so many factors.
If a blog is not marketed properly, one has to wait for a very long time for people to recognize their blogs. And with the current competition and the number of blogs that are being started every day, sometimes, a blog may never become popular at all and the blogger might lose motivation and give up before traffic comes in.
However, every blogger doesn’t have to spend an arm and a leg to generate traffic to their blogs. Here are 5 ways in which one can market a blog free, can generate traffic and hence potential sales and other benefits.
Guest blogging
There is no other way to market a blog effectively than guest blogging. Apart from merely marketing your blog, you can also develop authority in your niche with guest blogging. So you not only will promote your blog but also will build a brand for yourself and your business if you post on other blogs consistently.
Social networking
If you’re running a blog, it is essential that you need to be present in social media. Otherwise you will be missing out a lot. However just joining social media and promoting your blog alone won’t serve the purpose. Instead of merely posting your own content on social networks, make sure you share others’ content more than your own content. This way, there is more probability that your content will reach people effectively.
Set up mini blog networks
You can start blogs in free blogging platforms like WordPress.com, Blogger, Tumblr etc. Make sure that these blogs are closely related to your main blog and if you promote your own blog on these mini blogs, the potential reach will be good. Since WordPress, Blogger and Tumblr are popular domains your mini blog will get easily indexed and will enjoy a good search engine status.
Blog commenting
This is one of the least used methods by bloggers to promote blogs. If you can make thoughtful, useful and insightful comments, you can easily stand out and promote your blog and expertise at the same time through blog commenting.
Using other forms of media
If you write a lot of text blog posts in your blog, you should also use other forms of media. This will benefit your blog in two ways.
(i) You can get content in various forms for your blog, like audio, video etc., apart from the usual text.
(ii) You can use videos and audio files to promote your blog in a viral manner (more on this below).
For instance you can put up your videos on your Youtube channel. Youtube is a great place where a lot of people gather and there’s so much potential for viral blog marketing. Similarly audios can be made to a podcast and can be made available on iTunes, for instance. Again iTunes is a great market place to promote your blog. Both Youtube and iTunes have their own search engines and the potential is hence great!
These 5 simple ways outlined above are indeed effective ways to market your blog without spending any money (of course free promotion is what everyone favors and is affordable too!). The advantage of not using a paid method and to use these methods is that, not only your blog will become popular but you can also establish an authority in your niche unlike paid methods where you stand behind a wall and pay a service to make your blog popular.