Bloomfire has the best sales enablement tool in the industry. I was at an industry conference, and one of the presenters recommended Bloomfire for sales training. I had no idea that a service like Bloomfire even existed, but the concept is ingenious. Our sales team is spread out over a few different district offices, and having a tool that allows the sales employees to share information and ideas is invaluable. It was extremely difficult to get everyone together for training courses and brainstorming sessions before, but with Bloomfire, we now have the capability to offer new trainings and share ideas easier than I ever imagined possible. I love the iPhone app, too. When sales staff are on business trips or away from the office, they can still access our interface right from their phone. They have incredibly helpful customer service, too. I recommend them whole-heartedly to anyone who wants to improve their sales team!

In your software sales campaigns, sell to your clients by helping them get the competitive advantage that soft value provides. You want to offer them something that your competitors cannot, so that they can get something that their competitors don’t have.

It is all about sustainable competitive advantage. Your clients need operational capabilities that others cannot duplicate or replicate. That means some valuable capability that they can appropriate better than their rivals are able to.

And you want the very same thing- to be able to hone and develop a capability to be trusted advisor to your clients that your rivals can’t copy either. So you are very well aligned with your client when you think this way.

So you have to avoid the easy sources of value, like headcount reductions. Anybody can offer that. You have to go beyond and into soft value productivity and innovation initiatives. Are you up for it?

Selling at parties may sound like a lot of fun and in most cases it is. However, to make sure that the experience is profitable, you must plan well and choose your party style carefully, depending on the product you are marketing.

So, if you want to promote a craft business for example, hosting a workshop themed party, where your guests can test their own creative skills. This is an excellent strategy to create a buzz about your products.

An open house exhibition themed party where you display your products and keep the guest list open, is a great style for introducing new aesthetic products to the market.

For edible and food based products, hosting a taste party is the best strategy. For example, if you are in the business of promoting BBQ products, inviting your friends for lunch BBQ may help you drum up business.

Selling at parties can help you rake in huge profits, but remember planning it right is the key.